Brand Portal AELS
Primary logo
The logo may be presented in either black or white. However, please keep the background color in mind. The background for the black logo must always be Lavender, Royal Azure, or white. If you are using a black background, the white logo should be used by default.
Modifying the logo is not permitted. The list below outlines the various don'ts:
Do not stretch the logo
Do not outline the logo
Do not use the logo in colors other than those permitted.
Do not use shadows behind the logo.
Do not rotate the logo
Do not use effects on the logo
The ‘bounding box’ is a designated space around the logo where no text, image, or style elements may appear. This clear space must be respected at all times. The bounding box is equal to half the height of the logo.
The color palette of AELS consists of 3 primary colors and 2 secondary colors.
HEX #000000
CMYK 0 0 0 100
RGB 0 0 0
PMS ---
RAL ---
HEX #1d5ee3
CMYK 87 59 0 11
RGB 29 94 227
PMS ---
RAL ---
HEX #dfe4f4
CMYK 9 7 0 4
RGB 223 228 244
PMS ---
RAL ---
The following shows the percentage breakdown of color usage.
The following shows which color combinations are permitted.
Two fonts are used for the identity of AELS: Alliance No.2 and Decima Mono. Rinter serves as the primary font for headings and body text. Decima Mono is used for supporting text, such as subheadings. If these cannot be used, Arial is used.
The following shows which hierarchy can be used with which line spacing.
To make the brand identity even more distinctive, we use gradients. These gradients symbolize the sky and are used as a design element. These gradients must always be used in the brand colors.
To make the brand identity even more distinctive, we use gradients. These gradients symbolize the sky and are used as a design element. These gradients must always be used in the brand colors.
